We turn innovative products into bestsellers with strategy and story.
KlarBio is a product marketing consultancy for startups and scale-ups B2B life science, including TechBio, hardware, and HealthTech. I assess your marketing readiness and provide a tailored strategy to grow faster than expected while building the marketing infrastructure to support expansion.
Fragmented strategy is stalling your sales.
When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.
Bridging the gap requires market readiness, a key concept most skip over today.
Executing faster with AI tools will only accelerate your progress. . . to no where.
Stop tweaking your booth design. Stop writing content no one reads. You need to be crystal clear on your target market if you’re still developing product-market-fit. Life science needs specific, targeted, personalized marketing to attract buyers in highly niche marketplaces.
The challenge in marketing today is no different than it was 129 years ago when the concept of the “funnel” was introduced. The challenges you can’t skip over include:
Defining target markets
Choosing the right KPIs to monitor
Understanding what you’re up against in real-time
Speaking to customer needs before mentioning product features
Don’t be that company that’s still a “scale-up” after 15 years and changing out CEOs like substitute teachers.
Imagine instead:
You go from “nobody knows about us” to being shortlisted because AI and Google recommended your brand
You understand key metrics for success, like CAC, NPS, NDR, churn, burn rate, and over time, have reproducible processes for improving them
Your marketing isn’t starting from scratch every single campaign—instead you have the templates needed to produce assets in a week or two instead of months
You feel confident in your marketing and sales investments
The product’s storyline create “aha” moments for prospects
You stop posting only on your stiff corporate LinkedIn account, and engage employees and the founder/CEO instead to generate leads for free, 24/7
Burn rates decline and revenue rises as the path to profitability becomes clearer
The first step is to align commercial teams . Then storytelling that extends your reach.
I’ve seen companies waste years and millions of euros on marketing because people aren’t aligned. The world is moving fast, and we can’t risk falling behind.
Let’s get your product or service to be loved, recommended, and evangelized with excellent product marketing.
Get the Playbook
For achieving product-market-fit faster and accelerating sales velocity with product marketing.
How it works
My approach involves a diagnosis of your marketing readiness and providing a bespoke plan based on the following 4 phases of the KlarBio™ method. The strategy takes into consideration your needs as well as our assessment.
Scientific Strategy
INTENSIVE
Phase I
Phase II
The most important step of marketing is to understand where to play. Based on market research and data from customers, phases I and II will establish your playbook for commercial success. Phase I involves understanding the market and ideal customer. Phase II involves honing product positioning and messaging.
Scientific Strategy
ACTIVATION
Phase III
Once you understand your market and customer segments, it’s time to hone your go-to-market plan by mapping the customer journey and developing execution-readiness. Includes sales enablement collateral, customer journey map, a content calendar, and a realistic plan to grow your marketing team.
Scientific Marketing
Execution
Phase IV
It’s time to take massive action. With full-stack product and content marketing services, you will get thought leadership content, SEO/GEO, and fractional marketing leadership for your growing team. I’ll provide support to train, hire, and build processes that help you understand what’s working and what’s not in marketing.
About
The word “klar” means clear and finished in Swedish, because we make strategy clear and don’t just hand off pretty slides—we’re finishers. The KlarBio method consists of 4 phases, similar to the drug approval pathway, and is designed to optimize conversion from downstream marketing and GTM engineering so you can scale effectively, enter new markets, and launch with precision. I understand your business and science while adding the creativity to tell your story in engaging ways.
-Avi Saha, Founder and Managing DIrector
MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD
What phase are you in?
Most companies have done a bit of strategy and a bit of execution. To best help you, I aim to understand your situation before proposing a way of working together that works best for you.