Product strategy and marketing for high-tech products along the pharma value chain.
KlarBio offers boutique, strategic marketing services based on a thorough audit and by working together with the commercial stakeholders in your company. We help TechBio, AIxBio, SynBio, and B2B Biotech companies develop market readiness and optimize their marketing engine for growth.
Headquartered in Sweden’s Medicon Valley.
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Turn chaos into clarity
Turn chaos into clarity
Thought leadership is not just a trend. It’s the only way to differentiate yourself, even if you are not differentiated.
Tech-bio and pharmatech are exciting areas where product claims often sound similar. To stand out and create a blue ocean strategy that makes the competition irrelevant, you need alignment.
Instead of making hard sales, how would it feel to have pre-sold buyers who are engaged with your sales reps and don’t waste your time?
KlarBio helps scale-ups and mid-sized firms sell with precision by offering strategy consulting and full-stack product marketing services.
By working together we will:
Understand your target market as well as your team understands your products
Know exactly who to serve and what their needs are
Create positioning and messaging that converts
Allocate the right budget to build a team to drive the strategy
Create beautiful content across the buyer journey and monitor conversion
Most companies I’ve worked with have parts of this work completed, but it’s not actionable. What you may need is a facilitator—a product marketing lead who can brings out insights and embed them into the organization’s marketing efforts, while glueing together siloed functions.
KlarBio helps TechBio scale-ups start marketing on the right foot and drive growth beyond what is expected in the market.
How it works
After an assessment, a bespoke plan based on the following IV phases of the KlarBio™ method will be recommended.
Scientific Strategy
INTENSIVE
Phase I
Phase II
The most important step of marketing is to understand where to play. Based on market research and data from customers, phases I and II will establish your playbook for commercial success.
Scientific Strategy
ACTIVATION
Phase III
Once you understand your market and customer segments, it’s time to define how to win by mapping the customer journey and developing execution-readiness with a fully-fledged go-to-market plan along with the sales team. Includes sales enablement collateral, customer journey map, a content calendar, and a realistic plan to grow your marketing team.
Scientific Marketing
Execution
Phase IV
It’s time to take massive action, including by building a team, training sales teams, and becoming thought leaders. With full-stack product and content marketing services, you will get thought leadership content, SEO/GEO, and fractional marketing leadership for your growing team. I’ll provide support to train, hire, and build processes that help you understand what’s working and what’s not in marketing.
The word “klar” means clear and finished in Swedish, because we make strategy clear and don’t just hand off pretty slides—we’re finishers. We serve B2B life science suppliers and vendors to deliver insights-based marketing plans and content that shows how you are clearly different than your competitors. The KlarBio method consists of 4 phases, similar to the drug approval pathway, and is designed to optimize conversion from downstream marketing so you can scale effectively, enter new markets, and launch with precision.
With experience from 10+ B2B life science companies and 3 of the top 20 pharma, I have a unique blend of scientific and business acumen that has consistently helped C-suite executives clarify messaging and positioning for highly complex products. You don’t have to shop for your marketing thought partner in the UK or the US—I have native English and the creative chops to elevate your branding.
About
-Avi Saha, Founder and Marketing Consultant
What phase are you in?
The process discovery call is the first step in assessing your marketing readiness. From there we’ll devise a bespoke needs-based marketing plan for your product or service.